Art direction, brand strategy, UX/UI and web design, CMS migration, and project management over multiple site redesigns for Profitero, an eCommerce analytics company.
After a thorough site audit, brand persona team workshop, and decisions on CMS and site structure, we dove into interactive wireframes for core pages.
Then built out fully designed prototypes for the complete site.
We designed a new navigation that gave users easier access to our valuable content and product info, while allowing our marketing team to easily customize and highlight the latest press, videos, and resources to drive leads.
